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Whether it’s a specific campaign, a bit of strategic sparring, or simply an exchange of ideas, I’d be glad to hear from you. No pressure and nice and easy.
Detlef Henke
- Brand
- Performance
- Consultant
Introduction with name, job title, and portrait photo of Detlef Henke.
Det·li·Fy
Definition
Campaigns that make an impact.
From start to finish.
Section with claim, self-description, and contact details for Detlef Henke.
I’m Detlef, an independent digital marketing consultant with a focus on social media and paid media. I help clients with strategy, hands-on execution, and ongoing guidance.
Section with offers for strategic, operational, and accompanying support by Detlef Henke.
Strategic
I work with clients to identify needs, user behavior, and audience potential. This forms the foundation for targeted campaigns and effective communication.
Operational
I develop media plans, manage Google and social paid campaigns, and optimize performance using tools like Google Analytics or Matomo. This includes A/B testing and SEO/GEO expertise.
Guiding
I teach performance know-how in a practical way, through workshops, internal trainings, or one-to-one sessions. It is not only about the how, it is about the why, so your team can perform independently.
My ways of working
Section with logos and descriptions of Detlef’s preferred tools and platforms.
I work in a transparent, flexible, and hands-on way. Whether short-term support or long-term collaboration, I adapt to my clients’ teams, tools, and goals. Strategic thinking, operational delivery.
Section mit Projektbeispielen von Detlef Henke. Jeder Case enthält Bild, Beschreibung und Links.
My project cases – more insights coming soon
More visibility for the mission of the ONE campaign organization
During my time at TLGG, I supported several ONE campaigns that significantly increased the organization’s visibility. These campaigns also helped grow the number of supporters for ONE’s causes, such as the fight against extreme poverty.
What others say about working together
Feedback from clients about working with Detlef Henke.
I’m grateful for the trust my clients place in me. Here are a few pieces of feedback that meant a lot to me.
"Detlef supported us with strategies in online marketing. His precise analysis, creative
concepts, and reliable execution delivered measurable results. It was a consistently fruitful,
successful, and pleasant collaboration. Detlef was always there when we had questions and stood
by our side throughout the entire process."
Stefanie Regoutz
Global PR,
Andy Wolf Eyewear
"In the public sector, our budget comes from taxpayer money. This means maximum efficiency and no expensive agencies. Thanks to Detlef, we achieved this for our LinkedIn activities at ZUG. He showed my team how to give their content even more reach. And in a very sustainable way, because the knowledge is now firmly anchored within the team."
Nils Diezemann
Head of Communications,
Zukunft – Umwelt – Gesellschaft (ZUG) gGmbH
"Detlef was always my savior in times of need. No matter what questions or problems I had
regarding the performance of my social accounts, he always helped quickly, trustfully, and
solution oriented. His large network seems almost endless and he always has the right connection
for every question. His friendly manner makes working with him very pleasant."
Fraenzi Kühne
CDO,
Edding Group
Profile with Values
Personal background of Detlef Henke, including short bio, principles, and motivations.
About me
Short bio
Head of Performance and Social Media at the award winning creative agency.
Clients: Konzerthaus Berlin and BKJ (Federal Association for Cultural Education for Children and Youth).
First Performance Manager at Germany’s first social media agency.
Progressed to Head of Brand Performance and led the media team.
Clients: Swisscom, Lufthansa, fritz kola, Hansgrohe, Deutsche Bahn.
First steps in online marketing, especially newsletter marketing.
Online editor at FORIUM, an online finance comparison and tax portal for consumers.
Online editor and Typo3 webmaster at the patient organization TVO.
Interdisciplinary studies at the University of Cologne.
Degree in Regional Studies (economics, politics, history and Portuguese).
Followed by a further qualification as an online editor.
Why self employed?
I love helping people and brands strengthen their digital presence. With more than fifteen years of experience, I bring strategy, execution and guidance together without detours.
What matters to me.
Clear and open collaboration at eye level matters to me, with a shared commitment to quality and the goal of achieving strong results together.
